Ep 11: Marketing and Selling RPO in a Down Market

In 2023, the global RPO market size declined by 7 to 9 percent. Despite this downturn, the future of RPO is bright. According to Everest Group, the compounded average growth rate for RPO is projected to climb to 15 percent by 2027, forecasting the global RPO market to reach about $10 billion.In this episode of the Time to Hire podcast, guest speakers share strategies on marketing and selling RPO during an economic downturn and provide powerful advice to prepare for the rebound.  Speaking in this episode: Leslie Vickrey, CEO, and founder of ClearEdge, Pam Verhoff, President and CEO of Advanced RPO, Kim Davis, Sr. Managing Partner at @KRD Resources, and @Ben Eubanks, Chief Research Analyst at Lighthouse Research & Advisory. The panel was recorded in September 2023 during the annual RPOA conference in Chicago. IntroModerator and Panel Participants Introduce Themselves [01:20] Marketing Strategies That Matter The Most During a Downturn [11:35] How Marketing and Sales Teams Can Effectively Use Recruiting and Hiring Data [14:15] A Down Market Is A Perfect Time To Invest In Your RPO Business [19:32] RPO Selling is Team Selling [23:00]  Strategic Selling Optimizes RPO Sales Teams [26:33] Marketing and Sales Messaging For The Two Different RPO Buyer Personas [31:30]What Marketing Sales Teams Can Do Now to Prepare for the Market Rebound [37:58]OutroContact the RPO Association at [email protected] the RPO Association today to stay ahead of the latest trends and best practices in talent acquisition, achieve your professional goals, and benefit from improved business performance. https://resources.rpoassociation.org/join  Follow Leslie Vickrey on Linkedin: https://www.linkedin.com/in/lvickrey/Follow Pam Verhoff on Linkedin: https://www.linkedin.com/in/pam-verhoff-a619451/Follow Kim Davis on Linkedin: https://www.linkedin.com/in/kimdavis1/Follow Ben Eubanks on Linkedin: https://www.linkedin.com/in/beneubanks​​​​​​​Follow Lamees Abourahma on Linkedin: https://www.linkedin.com/in/lameesabourahma/ Follow the RPOA on LinkedIn https://www.linkedin.com/company/recruitment-process-outsourcing-association-rpoa-/For more information about Advanced RPO: https://www.advancedrpo.com/For more information about LightHouse Research & Advisory: https://lhra.io/For more information about the RPOA: https://www.rpoassociation.org/Episode sponsored by ClearEdge, a company dedicated to transforming the business of talent through marketing, recruiting, and career empowerment services. Check them out at https://meetclearedge.com/About the PodcastTime to Hire is produced by the Recruitment Process Outsourcing Association (RPOA), the leading authority on recruitment process outsourcing (RPO) foresight and innovation, and the trusted convener for the global RPO community. Through conversations with industry leaders, the podcast explores the trends, insights, and innovations shaping the future of talent acquisition.Learn more about RPOA and join the community at: https://www.rpoassociation.org.Follow the host, Lamees Abourahma, on LinkedIn.