Ep.11 - More Than Ice Cream: Building Kuki Dream

Kuki Dream started with ice cream, but Karim’s ambition has always been bigger than the product. In Deep Talk (PODCAST) #11, we sit down with the founder of Kuki Dream to talk about turning a family connection to ice cream into a modern creative brand, building something different while everyone around him was starting clothing brands, and what it actually takes to grow a business people care about. We get into branding, collaborations, social media, product development, networking, running a seasonal business, learning to delegate, and why Karim has spent the first three seasons reinvesting into Kuki Dream instead of taking money out for himself. Karim also breaks down his approach to quality, why hype might get someone to try a product but quality is what brings them back, and his bigger vision for Kuki Dream to eventually become more than an ice cream company. And somewhere in between, we blindfold him and put his ice cream knowledge to the test. Deep Talk is a Brno Gs series exploring the people, ideas and realities behind creativity, culture and building something of your own. People. Culture. Creativity. Inspiration for all Gs. This was Brno Gs — a platform for creatives who don’t just create, but build. We sit down with founders, artists, chefs, and operators shaping culture and turning ideas into something real. If that’s you, you’re in the right place. Follow for more conversations — and watch the full episodes through the link in bio. Inspiration for all Gs. Find us on IG: @brno_gs Youtube: @Brno_Gs