Ep.11: Taking an Additive Approach to Partnership Sales with Barrett King former HubSpot Sr. Manager Global GTM Strategy

Barrett King, a partnership expert and Sr. Director, Revenue at New Breed joins to share an interesting deal story from his time as a Channel Partner Manager at HubSpot. Barrett re-engages with the CEO of a digital agency who had previously declined to partner with HubSpot. Best Practice: taking an additive, not transformative approach to connect with prospects and highlight what a successful technology (HubSpot) and services (digital agency) partnership can look like. Take a listen to hear best practices on indirect sales and partner motions. Designing Win-Win solutions, and why partnerships will be key this next decade. ############# Thank you to OrgChartHub for Sponsoring this episode. OrgChartHub helps HubSpot customers get big deals done since 2018. Learn more at OrgChartHub.com/podcast On Taking Action from Advice: How high are you flying? What's your perspective right now? The way to action on advice is to be very intentional around the lens that we take the perspective that we approach it from. It's ultimately about how high you are flying. Are you in the weeds at 500ft being very tactical actionable and you can only see 100ft down the road in front of you, or is your head picked up? Are you flying at 30,000ft and you're looking at the higher landscape? Or perhaps you're somewhere in between and it gives you a little bit of tactical, but also perspective. I think that's the best way. Quote: "We're going to see more and more companies implement this partnership methodology because one plus one is three, and you build a value triangle around that. The customer wins, and therefore you and your partner win as well. It's a no brainer." Connect: Find Barrett on LinkedIn and ask him about "3 in 30" https://www.linkedin.com/in/barrettjking/ Questions, Comments, Ideas about the Show - reach out to Andrew Kappel at https://www.linkedin.com/in/andrewkappel/