EP.11 越鬧越有流量？拆解 Duolingo 的「情緒勒索」與發癲行銷！為何錯字連篇反而賺大錢？｜吹銷｜廣東話 podcast

你知唔知我哋每日耳濡目染，其實接觸緊超過一萬則廣告？面對嚴重的「廣告疲勞」，傳統那套完美、高高在上的公關話術已經 out 啦！🙅‍♂️🙅‍♀️歡迎來到【吹銷 EP.11】！今集 Anson 同 Marcus 同大家深探近年爆紅的行銷奇招——「失控營銷」(Unhinged Marketing) 點解品牌要放棄治療、集體發癲？我哋會拆解多個經典案例：🦉 Duolingo：靠 23 歲 Gen Z 小編發圍，用「情緒勒索」、死亡行銷威脅用戶，成功霸佔 App Store 教育類榜首！💀 Liquid Death：將礦泉水包裝成重金屬啤酒，甚至將黑粉的負評變成 Heavy Metal 專輯《Greatest Hates》！🌭 IKEA & 譚仔：香港代表！極速光速抽水，以及擁抱不純正「譚仔話」的反精英操作。除咗食花生，我哋仲會從心理學角度拆解「良性違規理論」(Benign Violation Theory) ，並教你點樣建構一套有策略嘅發癲系統。當然，玩失控都要顧及小編嘅精神健康，唔小心隨時變公關災難！

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EP.11 越鬧越有流量？拆解 Duolingo 的「情緒勒索」與發癲行銷！為何錯字連篇反而賺大錢？｜吹銷｜廣東話 podcast

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