Ep. 110: How to Leverage Technology to Improve Customer Experience

As markets and customer behaviors change, it is imperative that the different functions within a B2B organization work together to continuously improve customer experience (CX). How should this be done? How can you get the different teams to work together? Join us as we sit down with martech expert Dan Radu (President & Founder, Macromator) and talk about the role that digital technology can play in enhancing customer experience. During our conversation, Dan elaborates on how a company can scale with good CX, how digital technology can be leveraged, and what mistakes to avoid. He also talks about how implementing regular feedback loops, frequent communication, and the alignment of goals can help to close the gap between different business units. Dan also cites examples of situations in CX that should be handled by people and others that can be replaced by technology.