Ep #110: How to Thrive as a Coach in the Trust Recession

Yes, the world feels uncertain right now: more hesitation, slower yeses, clients needing more time to choose their coach. But this isn't just a passing season. We're in a trust recession—and surprisingly, this is actually good news for you. In this episode, I'm breaking down what's really happening in the coaching space—and how to lead through it. Because while the world may be uncertain, you don't have to be. You'll discover why coaching skill is the highest currency in this trust recession, why 'pricing down' isn't the answer, and what clients are truly paying for now: precision, resonance, and results. This is your moment to rise as a coach whose sessions build trust, create movement, and make premium fees feel aligned. In this episode, I talk about:What a "trust recession" really means and why it's permanently transforming the coaching industry.Why emotional safety, not strategy, is what sells in uncertain times.How to become the certainty your clients crave in a chaotic world.Why 'pricing down' is the wrong move—and what to do instead.The one coaching question that reveals exactly where you need to strengthen your skills. RESOURCES:Subscribe to Feminine Money Mastery free on Substack: https://kendall-summerhawk.com/ >>Download Free Checklists, Templates and more: https://www.kendall-summerhawk.com/p/free-resources >>Join our Coach Certification Trainings: https://www.kendall-summerhawk.com/p/certification-trainings >>Explore our Money Trainings: https://www.kendall-summerhawk.com/p/money-trainings >>What question would you love for me to answer on the podcast, about money, pricing, or coaching? Email me here: [email protected] by money feminist Kendall SummerHawk, The Money Coach School Podcast challenges the outdated rules women inherited about money. Discover insights on self-concept and money, emotional money patterns, money coach certification, powerful money coaching questions, premium pricing, financial independence, and what becomes possible when women stop accepting the old rules around money and success. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.kendall-summerhawk.com