EP 110: The Real Estate Playbook for AI Search and Visibility

In this episode, I speak with Reggie Nicolay, Senior Vice President of Marketing and Training at Realtors Property Resource (RPR), about how AI is reshaping the way consumers find and choose real estate agents. Reggie explains why visibility in AI search now depends on consistent digital profiles, local content, reviews, and trusted data signals. The episode also explores how RPR's AI-powered market trends, script writing, and new mobile AI CMA help agents communicate more clearly, build trust faster, and win clients earlier in the decision process. Resources Mentioned ScriptWriter in RPR. This link is a guided tour to the feature: rpr.me/scriptwriter ScriptWriter for Residential (Market Trends): https://www.youtube.com/watch?v=b79gYo2FAI0 ScriptWriter for Commercial (Trade Area): https://www.youtube.com/watch?v=52eNXdIivMA Mobile AI CMA (beta): https://blog.narrpr.com/tips/ai-cma-in-rpr-mobile-faster-pricing-conversations-agent-first-control/https://www.youtube.com/watch?v=HeNChOdvEzY RPR AI Tools Hub: https://blog.narrpr.com/ai/ Reggie Nicolay AI Playbook: The AI Advantage: Winning Clients Before Your Competitors Do https://rpr.me/ebook Feb 12th, 2026 RPR Survey of Agents Using AI - https://blog.narrpr.com/tips/real-estate-agents-use-ai/  Books Mentioned Building a StoryBrand by Donald Miller -  https://a.co/d/7FSuJUS    Guest: Reggie Nicolay Instagram: https://www.instagram.com/reggie.nicolay Facebook: https://www.facebook.com/reggienicolay LinkedIn: https://www.linkedin.com/in/nicolay/   Host: Rajeev Sajja Website: http://www.realestateaiflash.com    Facebook: https://www.facebook.com/rsajja  Instagram: http://www.instagram.com/rajeev_sajja  LinkedIn: http://www.linkedIn.com/in/rsajja    Resources:  Podcast, Newsletter, and Resources - http://www.realestateaiflash.com  Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/ Subscribe to our weekly AI Newsletter - https://realestateai-flash.beehiiv.com/subscribe Agent Bio Visibility Optimizer GPT: https://chatgpt.com/g/g-687e4fde4ac48191aa71be5a671951b5-agent-bio-visibility-optimizer