EP 111 | A Slice of Montréal

When one thinks of smoked meats, you can't fault them for thinking of meats from Texas or other parts of the south here in America in terms of where the best meats come from. What you may not know however, is that there is a great source of smoked meats just north of the border in Canada. Earlier this year, Lex Gopnik-Lewinski brought that taste of Canada to the East Bay, opening up Augies Montreal Style Deli in Berkeley. As our guest today, he'll tell us the story of how he brought this smoked taste of Canada to the Bay Area. Website: augiesmontrealdeli.com     Address: 875 Potter St. Berkeley CA   Opening 4:32 Hockey Talk 7:40 Before Augies was opened 8:28 Augies Montreal Style Deli 9:14 Make-up of the Augies Sandwich 12:14 Bringing the meat to the US/Run in with Customs 13:19 Meat Curing Process 17:35 Opening Augies (Opened in February) 20:36 Investors 26:11 Recipes/ the Meat Business/ other ways to use Augies meat 28:14 Shipping Augies Meat 29:28 The Atmosphere at Augies 31:16 Challenges of opening a deli 34:43 Goals for Augies moving forward 36:54 Customer Service 40:28 Keeping employees happy 46:26 Empowering employees and customers 49:53 Marketing 54:14 Wrap up