ep. 111 Building a Brand from the Ground Up: Insights w/ Cat Golden

Today I am so excited to have Cat Golden on the podcast! Cat is a Connector, entrepreneur, marketing maven, founder of Nurses Inspire nurses + energizer bunny. Her favorite thing in the world is bringing an idea to life. She is a people person through and through.  Today we are talking all things branding! One of the biggest ways that businesses fail to humanize their brand is by neglecting to explain their processes and address customer fears.  We are diving deep into the significance of staying true to yourself in order to stand out in a saturated market, the need for businesses to identify their unique gifts and determine how they want to live and share them with the world in order to humanize their brand.  [00:02:43] How to humanize the brand. [00:03:14] Authenticity and Connecting with People. [00:06:23] Authenticity and personal aesthetics. [00:10:09] Scaling through giving back. [00:13:23] Brand collaborations and customer loyalty. [00:16:25] Thinking like the customer. [00:19:51] Not humanizing the business. [00:21:45] Sales as the foundation.   CONNECT WITH CAT https://www.catgolden.com/   CONNECT WITH JILLIAN Follow me: @thejillianmurphy Visit my website: thejillianmurphy.com Join my Free Facebook Community: https://bit.ly/sellingsecretsgroup Join the Sales Queen Collective: https://bit.ly/sqcollective