Ep 111: Holding Your Marketing Team Accountable

Creating measurable marketing accountability is crucial for PCCs to track the performance of their marketing efforts and ensure that they are achieving their goals. In today's episode, Eric provides a step-by-step guide on how to create a high-level, high-accountability relationship with your marketing team.Topics include:Create measurable, accountable marketing relationships (1:54)Qualified lead ratio is important (5:31) Efficiency vs speed in marketing (10:44)Understand lead goals and phasing (18:04) Forecast lead performance using data (24:12)Measure performance for company success (28:30)