Ep. 111: How to Leverage Buyer Personas for Better Marketing Results

Effective and better results in B2B marketing (and sales for that matter) require a deeper understanding of what prospective customers need to know and experience before they buy. Understanding the prospect’s pain points, challenges, and what success looks like to them is also imperative. Join us in our incredibly insightful conversation with B2B marketing expert Jim Kraus (President, Buyer Persona Institute), who talks to us about how buyer personas can and should be leveraged by marketing and sales teams. During our discussion, Jim talks about the top challenges facing marketers today and how organizations should use buyer persona insights to improve performance. Jim also highlights the results that organizations can achieve through buyer persona research and what mistakes to avoid.