Ep. 111: Is Your Brand More Caring Than Your Campus?

Jaime speaks with Kevin McClure, author of The Caring University and Professor of Higher Education and Chair of the Department of Educational Leadership UNC Wilmington. They explore the disconnect between rhetoric and institutional action regarding employee care, how workplace culture affects student support, and ways leaders can cultivate authentic organizational care beyond surface-level declarations. Guest Name: Kevin McClure, Professor of Higher Education and Chair of the Department of Educational Leadership, the University of North Carolina Wilmington Guest Social: https://www.linkedin.com/in/kevin-r-mcclure-424145223/ Guest Bio: Dr. Kevin R. McClure is Professor of Higher Education and Chair of the Department of Educational Leadership at the University of North Carolina Wilmington. He also serves as Co-Director of the Alliance for Research on Regional Colleges. Dr. McClure is an expert on college leadership, management, finance, and workplace culture, especially at broad-access institutions. He is author of The Caring University: Reimagining the Higher Education Workplace after the Great Resignation. Dr. McClure is also the co-editor of Regional Public Universities: Addressing Misconceptions and Analyzing Contributions and Unlocking Opportunity through Broadly Accessible Institutions. He writes the popular Working Better column for The Chronicle of Higher Education. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.