Ep. 112: How to Successfully Incorporate Events as Part of Your B2B Marketing Strategy

It goes without saying that the events and conferences space has experienced a lot of disruption in the past few years. With the rapid advancement of technology, AI, and digitization, this industry has had to reinvent itself in order to adapt to changing market dynamics. How can B2B marketers successfully incorporate events into their strategy? How can they utilize offline and online components to create a seamless experience for attendees? How can they leverage data to maximize opportunities before, during, and after events? Join us as we discuss all of these topics with global events expert Muhammad Younas (Founder and CEO, vFairs). During our conversation, Younas talks to us about the latest trends in the B2B events industry and how B2B marketers can capitalize on these. He also elaborates on the mistakes to avoid, how to strategically utilize data, and highlights the metrics that B2B marketers should pay attention to.