Ep 112: How Writers Can Use Pinterest To Grow Their Audience With Cara Ray & Heather Farris

Marketing your writing can sometimes feel like tossing good work into the social media void and hoping someone sees it before it disappears.But Pinterest works differently.In this episode of The Writers’ Bloc Podcast, Cara talks with Pinterest marketing strategist and educator Heather Farris about how writers can use Pinterest as a search engine to help readers discover their work—and keep discovering it long after it’s published.Heather shares practical strategies for using Pinterest to promote blog posts, Substack newsletters, podcast episodes, books, and email freebies without turning Pinterest into another social media platform you have to constantly maintain.You’ll learn:* Why Pinterest functions more like a search engine than social media* How to find the keywords your readers are already searching for* How one piece of writing can become multiple Pinterest pins* What makes an effective Pinterest image, title, and description* How to organize Pinterest boards around the topics you write about* How Pinterest can help grow your email list* How bloggers, Substack writers, podcasters, and authors can use the platform* A simple way to start using Pinterest without adding hours to your weekly workload* Why evergreen discovery may make Pinterest especially valuable for writers tired of the constant social media cycleHeather also walks through what she recommends for writers who are brand new to Pinterest—including how to set up your profile, choose your first boards, create reusable templates, and evaluate what’s working.If you’ve wondered whether Pinterest still matters—or whether it could actually help more readers find your work—this conversation will give you a practical place to begin.You can learn more and even hire Heather at www.heatherfarris.comIf you want to learn more about the Writers’ Bloc, join our community, or learn more about growing your writing platform, visit www.mywritersbloc.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit writersblocpod.substack.com/subscribe