EP 112: Speaking the Secret Language of Your Ideal Customers with Jeffrey Shaw

In this episode, Devi chats with Jeffrey Shaw about "Speaking the Secret Language of Your Ideal Customers". Having a keen eye isn't just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. Devi and Jeffrey discuss: The story of how Jeffrey went from having a failing photography business to a highly successful one Lingo and why it is critical to your success Knowing your ideal customer's values How defining your ideal customer begins with you The powerful question of "Who will love that?" The impact of empathy in building your business The unique way that Jeffrey structured his book  Jeffrey's tour of Bergdorf Goodman and what he learned  How your pricing may be causing you to attract cost-conscious customers Busting up the Pareto principle The secret language of IKEA Why people may choose to work with you The gift of giving before someone asks How to know if you are not speaking your customer's Lingo Jeffrey's 5 step process for Speaking the secret language of your ideal customers and making your business irresistible The impact of Style on your business Pricing triggers The main mistake that Jeffrey sees people make around the Lingo that they use in their business What to consider when building your website Writing like you speak rather than in someone else's voice Why you may want to reverse whatever you write Leveraging your natural being Why you may want to do everything " backwards" as a Spiritual Entrepreneur and more… Connect with Jeffrey on his website @ JeffreyShaw.com/spiritual Get Jeffrey's Book "Lingo: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible" on Amazon @ https://amzn.to/2NyjmdM Resources Mentioned: The kid's toy that we were speaking about in this episode is a Hoberman Sphere: https://en.wikipedia.org/wiki/Hoberman_sphere