Ep 113: Adidas - The Intersection of Sport and Culture

Today, more than ever, the lines between sportswear and streetwear have blurred and blended. What starts on a field, or a court, or a track somehow ends up shaping fashion, music, and street style – and vice versa. And few brands are navigating that space better than Adidas. For the last several years Adidas has been exploding, and for us at Nordstrom and our business together, the momentum continues to build. The arena in which Adidas plays – as a melting pot of performance and lifestyle products, informing and inspiring one another – speaks directly to the cultural moment, and what our customers are looking for. Listen as we hear from the President of Adidas North America, John Miller, about the brand's rooted sports authority, and continued expansion in performance and the broader fashion landscape. After that we’ll learn the importance of listening to the customer in defining “what’s next” from Adidas’ Vice President of Lifestyle, Shaira Reyes. It’s a timely conversation about the evolution, authenticity, and remarkable growth of one of the most well-known and relevant brands in the world. Thanks for tuning in to episode 113. We hope you enjoy it! Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send an email to [email protected] to be a part of the conversation! And, be sure to follow us on Instagram @thenordypod to stay up to date on new episodes, announcements and more.