Ep. 113: How to Build a World-Class Marketing Team & Culture in a Competitive B2B Industry

As markets continue to evolve and B2B industries become more competitive, it is imperative for companies to be more strategic and results-driven with their marketing. B2B companies need to also have the right team and culture in place to stand out and have a more strategic advantage over their competitors. Join us in our conversation with B2B marketing veteran Jasmine Martirossian (Chief Marketing Officer and Chief People Officer, Mercury) as we discuss the biggest challenges that B2B marketers face. In our discussion, Jasmine elaborates on the mistakes that B2B marketers should avoid and how to get buy-in from other business units for marketing initiatives. Jasmine also talks about how to deal with pushback, how marketing can be the “voice of the customer” in the organization, and how to build a more marketing-driven internal culture that encourages innovation and experimentation.