Ep. 113 - Navigating branding & business with Floral Educator - Christina Yan of Bellevue Floral Co.

Send us Fan Mail2 Fat Guys Talking Flowers always brings you the movers and shakers of our floral industry. This week we move with Christina Yan, Founder & CEO of bespoke wedding floral studio Bellevue Floral Co. and lifestyle goods shop Camino, both based in Napa, California.  Christina shares her floral story and emphasizes the importance of transparency and knowing your brand.  Christina reflects on her evolution as an entrepreneur, shedding light on her passion for education and its integral role in shaping her future endeavors. As an artist she uses her knowledge of photography and mixed mediums to maintain an evolving style.We explore her creative process, offering insights into her daily routine at the floral retreat, her collaborations with corporate clients, and her experience on the Full Bloom Reality competition.  She also talks about the historic San Francisco flower market. While she does feel like everyone should visit the big markets she is sure not to glamorize all the hard work, logistics, and physical labor of the flower industry.  Christina also shares her experience using Jet Fresh Flower Growers' Hippy Psychedelic roses. She expresses how the color-enhanced options are a great conversation starter and great for Corporate clients who request specific colors.   Be sure to join her community Bellevue Floral Co. https://www.instagram.com/bellevuefloralco/