Ep. 114: Guillaume Wiatr on Crafting Your ‘Strategic Narrative’

Send us Fan Mail“People will pay for a story, but people will die for a narrative.” That’s Guillaume Wiatr, the author of ‘Strategic Narrative’, a simple method that business leaders can use to help everyone understand their business, get behind it and believe in it! Guillaume’s company, MetaHelm, guides CEOs, founders, and leadership teams of professional services firms to gain focus and traction so they build a successful business that they also love. A former big-firm strategy consultant, Guillaume has founded four ventures and he is sought after by senior executives of companies such as Alaska Airlines, the Gates Foundation, Generations for Peace, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments. Vinay digs deeper into Guillaume’s strategic narrative, hit play to listen!  [02:35s] The genesis of Guillaume Wiatr [05:11s] His milestones in consulting [10:15s] Evolution of consulting [17:27s] The genesis of MetaHelm[24:57s] The concept of Strategic Narrative [46:13s] RWL: Read ‘Secret Tradecraft of Elite Advisors’ by David C Baker; Get your free copy of ‘Strategic Narrative’ here: https://www.metahelm.com/getstrategicnarrativebook/ More on Guillaume’s work at MetaHelm at http://www.metahelm.com/  Connect with Guillaume on LinkedInConnect with Vinay on Twitter or LinkedIn What did you think about this episode? What would you like to hear more about? Or simply, write in and say hello! [email protected] to us on your favorite platforms – Google Podcasts, Apple Podcasts, Spotify, Overcast, Tune In Alexa, Amazon Music, Pandora, TuneIn + Alexa, Stitcher, Jio Saavn and more.  This podcast is sponsored by C2C-OD, your Organizational Development consulting partner ‘Bringing People and Strategy Together’. Follow @c2cod on Twitter, LinkedIn, Instagram, Facebook