Ep 114: Jarret Adams, Full On Communications

In this episode we discuss... Jarret's background in journalism and his personal path in the nuclear industry How writing about nuclear has evolved over the last few decades Key policy measures that helped to define the nuclear industry Different nuclear content audiences and stakeholders and their unique communication needs Challenges of writing about nuclear at a private entity Importance of portfolio strategies and diversification of energy sources Challenges of non-standard measurements when writing about fuel cycles Driving new communication strategies within the nuclear industry A deep dive into media tactics in nuclear industry communications Balancing decreasing trends in energy consumption with drive for industry growth IAEA and international nuclear audience communication needs