Ep. 114: What's next for Glossier? With TikTok business expert Dulma Altan

This week’s episode is all about Glossier; how it started and how it's going! If you've kept up with the beauty headlines lately, you'll know that on January 26th Glossier laid off a third of its staff, almost completely from its tech department. Of course the beauty and finance worlds instantly started speculating; what could be next? The Business of Fashion even did a whole webinar discussing 'the demise of Glossier' but really, I don't think it's that deep. In this episode I speak with the woman fast becoming the go-to for easy to digest TikTok content focused on finance, branding, strategy and more. In her TikTok bio @iamdulma describes her account as TikTok B school for women and she actually kind of predicted the potential pitfalls the brand might face back in November, so I had to invite her on to get her take on what's next for the $1.8billion brand. I also spoke with my friend and very aesthetically-minded Glossier fan @keisha_rachele to get her views as a consumer. This isn’t a clickbait episode and it’s not a bashing episode either; it’s me opening up a discussion, and I'd love for you to get involved too! You can either answer my Q&A on Spotify or drop me a DM over @beautymepodcast or email me [email protected]. What do you think is next? What would you like to see from Glossier? Or are you living in a country that the brand doesn't even ship to? Do you think this episode needs a part 2? Let me know! Big thank you to Dulma and Keisha and thank you for listening. If you enjoyed this episode please do rate and review wherever you like to listen, and tag me on Instagram to let me know! Follow Dulma at: https://www.tiktok.com/@iamdulma Follow Keisha at: https://www.instagram.com/keisha.rachele/ Articles mentioned: Tech Crunch: https://techcrunch.com/2022/01/26/glossier-just-laid-off-one-third-of-its-corporate-employees-mostly-in-tech/ High Snobiety: https://www.highsnobiety.com/p/glossier-layoffs-reddit/