Ep:#115 AI, Story & What Makes Us Human with Brad Rossacci

What happens when technology becomes more powerful than ever, but we then forget to fully and intentionally live our lives? In this episode of TIE Unearthed, I connect with Brad Rossacci - a Creative Director, storyteller, and self-described “rebellious optimist” who believes curiosity and creativity are the fuel for human flourishing.Brad has spent years at the forefront of innovation at Accenture, and he’s now Executive Creative Director and Head of Story - shaping how some of the world’s biggest brands think, create, and connect.But this conversation goes far beyond branding and AI.We talk about the stories we tell ourselves, and how those stories end up shaping the way we create our lives. We explore the power of intentional living, the importance of the pause between stimulus and response, and what human agency means in the age of AI. We also explore authenticity and just how valuable it is in this ever-evolving world we are living in today. One of my favourite moments was Brad’s insight that:“High agency organisations use AI to augment human judgment. Low agency organisations use AI to offload thinking.”Fascinating insight. Perhaps that’s the real tension sitting underneath this entire conversation?As technology accelerates, what happens? Do we become more passive, or perhaps more intentional?More disconnected, or maybe more human?This is a conversation about story, self-awareness, technology, creativity, and what it means to consciously shape the life you want to live.So, if you’ve been thinking about the power of living more intentionally, how to build the life you want to live, and how to approach AI - and the future - from a place of agency and abundance rather than fear and scarcity, then this one’s for you.👉 In the meantime, don’t forget to share your thoughts on the episode, leave a review, and subscribe!If you'd like to stay updated on future episodes and other inspiring stories from TIE, join our newsletter ⁠⁠[⁠⁠here⁠⁠⁠⁠]. If you would like to order my international bestselling book Return on Humanity: Leadership lessons from all corners of the earth, you can do that ⁠⁠⁠[⁠here⁠⁠⁠⁠].