Ep. 115 - Andrew Stanleick on Bridging Medical Aesthetics & Traditional Beauty Through Connected Technology

How do you double a company's growth while the world is in the throes of an economy-breaking pandemic? Well, you could answer this with yet another question: Have you ever had a HydraFacial?BeautyHealth President and CEO Andrew Stanleick has. And while it would be presumptive to say that receiving a HydraFacial for the first time was enough to convince him to take the helm of a multi-national company, well for starters, the product IS that good.But when discussing a company that is rapidly becoming the leading name in skin and scalp treatments, it was easy for Andrew to see the potential for exponential growth. He set to work remaking BeautyHealth in the space of a year by bringing in top talent, the very movers and shakers of the beauty business themselves — including previous Technology of Beauty guests Jwala Karnik and Brad Hauser. And the growth was further fueled by partnering with a wide array of channel partners in order to meet the consumer where he or she wants to experience next-gen beauty treatments.Now, with the rollout of BeautyHealth's new HydraFacial Syndeo Device, providers can personalize treatments to a client's skin needs and preferences, drawing on cloud-based software with the capability to store real-time knowledge of client preferences, treatment history, and skin concerns across locations and providers.Combine all that with an appetite for acquisitions — such as the SkinStylus microneedling device — and BeautyHealth is primed for an expansive future.Find out all the details of how BeautyHealth is bridging the gap between traditional beauty and medical aesthetics on the latest episode of The Technology of Beauty.Show Notes:0:00 Intro0:23 Background5:28 How a HydraFacial brought Andrew to BeautyHealth7:00 Bringing in top talent9:04 Becoming a leading source of skin and scalp data10:07 Launching the Hydrafacial Syndeo device13:59 Discussing the Hydrafacial Keravive scalp treatment15:38 Acquisition of the SkinStylus microneedling device18:51 What's on the horizon?21:10 Growth outside the United States22:54 Partnering with luxury brands — hotels, spas, gyms, cruise ships24:57 Crystal ball» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/