Ep 115 - Human Centered Design and Why UX is Not Just Software, it’s People, featuring Nik Parekh

Nik Parekh is a founder and author of the new book The Future of Extraordinary Design. As Design Strategy Lead for Samsung, Nik bolstered earning potential by $35B by contributing product management to ‘go to market’ 17-person team for 4 separate ventures.   We discuss the values and vision of great human-centered design and how empathy is not just a buzzword when it comes to understanding how to build great products.  Nik shares great insights for product managers and creators everywhere.     This episode is sponsored by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals