EPISODE · Jul 13, 2021 · 12 MIN
EP 115: The Power of a Value Ladder
from This Can't Be That Hard · host Annemie Tonken
You may have heard the marketing term "Value Ladder," and while the concept of encouraging new business with small offers that lead to progressively larger ones is pretty simple, translating that into a strategy for your photography business might not be. In this episode, I am talking about value ladders: how to build one in your business and how to make sure you don’t fall off.LINKSEP 003: The Importance of TrustThe Simple Sales System Masterclass Resources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!
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What this episode covers
You may have heard the marketing term "Value Ladder," and while the concept of encouraging new business with small offers that lead to progressively larger ones is pretty simple, translating that into a strategy for your photography business might not be. In this episode, I am talking about value ladders: how to build one in your business and how to make sure you don’t fall off. LINKS EP 003: The Importance of Trust The Simple Sales System Masterclass Resources: New to the podcast? Go ...
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EP 115: The Power of a Value Ladder
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