EP 115 - The Stages of Brand Awareness: Breaking Out of the Income Plateau

If your income was steadily growing for a while only to come to a mysterious halt, it might be time to check on your brand awareness. The plateau is actually not as mysterious as it might seem! When you understand the different stages of brand awareness, it's so much easier to break to the next level.    Brand awareness is one of the most underutilized areas of branding. So many people will get a nice, shiny new brand and think that's that. The thing is, new branding will only get you so far if you're not constantly evolving your marketing to keep up with your buyers. Think of it like meme culture. The first time you see a meme, you might laugh and share it with your friends. The second time, you might laugh but you're no longer sharing it. The next time, the joke is old and you've moved on.    You want to stay ahead of the curve of people's attention. In the final stage of brand awareness, you're converting people instantly. Whether it's through word of mouth of completely cold leads stumble on your website, brand awareness is strong enough to convert. Tune in because we'll be discussing the stage that most people get stuck on and how exactly to break past that threshold!    In this episode, we're chatting about:  Why brand awareness is so important  What is brand awareness?  The stages of brand awareness  Why you'll need stronger brand awareness with each stage in your business Connect with me:  Website Join our email list! Instagram Pinterest Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue    Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer