Ep 116 Jared Johnson, Chief Marketing Officer of Praia Health. Building Digital Muscles: Adapting to Healthcare's Changing Needs

Financial pressures lead more patients to delay care, resulting in higher emergency room visits and healthcare costs. In this episode, Jared Johnson, Chief Marketing Officer of Praia Health, discusses the evolving digital front door in healthcare and the need for an engaging digital experience for patients, members, and providers. Jared covers the challenges of navigating complex healthcare systems, the importance of standardizing terms, and the role of technology in improving patient engagement. He explores how marketing leaders increasingly take on patient experience roles, emphasizing the significance of understanding and designing for consumers. Jared highlights the importance of building “digital muscles” to adapt to the changing healthcare landscape and address capacity issues in service lines.  Tune in and learn how to navigate the digital front door in healthcare, enhance patient engagement, and push the industry's innovation boundaries!