EP 116 - Profitable Pivots: Navigating Rebrands in the Post-Pandemic Business Landscape

We often pivot to solve a problem. But what we don't realize is that pivot can actually end up introducing a whole new set of problems. So how can we pivot profitably? The thing about a rebrand is that you have to change your consumer's assumptions about you.    If you're going from the cheerleader archetype to the assertive, straight forward coach, you'll need to illustrate these changes with precision. Otherwise, you're going to confuse your audience and ultimately lose out on sales and reach! A brand pivot is a tricky moment because the identity itself is shifting and business owners often navigate that unconsciously.    One of the huge decisions that we're constantly navigating is how to use the marketing tools we're given. Even big businesses have to work with socials that look entirely different than they did four years ago. Think about it - Instagram stories are new, reels are new, Tiktok went from Musical.ly to the almost QVC-esque platform it is today.   So while you're pivoting, the rest of the world is constantly doing so as well. It's a bit of a dance to move gracefully through it without losing money in the process. So today, we're chatting about the biggest mistakes people make during a pivot and how exactly they can be avoided. If you prefer a good read, check out the full blog of the episode HERE!    In this episode, we're also chatting about:  The Pre and Post Pandemic Business Landscape The Impact of the Pandemic on Branding Priorities Navigating New Competition with Pivots Real-Life Examples of Successful Pivots The Role of Rebranding in Profitable Pivots Connect with me:  Website Join our email list! Instagram Pinterest Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue    Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer