EP 117: 70% of Teams Are Using AI With Zero Oversight. Here’s What Happened

from Embracing Marketing Mistakes · host Prohibition PR

Most companies have bought AI. Hardly any are actually using it properly inside their teams.In this episode, recorded live at the AI for PR conference in London, we break down the real reason AI adoption fails in marketing and communications, and what it takes to make tools like Microsoft Copilot genuinely valuable.Chris Norton is with two experienced voices from the PR and SEO world who share practical use cases, honest frustrations and proven ways to close the gap between AI ambition and execution.Stuart Bruce is a communications and PR consultant who specialises in helping organisations adopt and embed AI into real workflows. He has been working closely with Microsoft Copilot, including early access through its Frontier programme, giving him hands-on experience with how AI performs inside corporate environments.Darryl Sparey is Co-Founder of Hard Numbers, a data-led PR agency focused on measurement, SEO and GEO. He brings a performance-driven perspective on how AI search is evolving, how it links with traditional SEO, and how marketers can prove ROI in an increasingly complex landscape.Together, they unpack:Why most teams are underusing AI tools they already haveThe biggest mistakes marketers make with Copilot and generative AIReal examples of AI automation driving efficiency in PR workflowsHow SEO and GEO now intersect with AI search platformsThe risks of misinformation and manipulation in AI-driven discoveryThis is a candid conversation for marketing leaders who want to move beyond experimentation and start embedding AI into real business impact.Send us Fan Mail Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube Instagram

What this episode covers

NOW PLAYING

0:00 44:58

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

TCAST: The Future of Data & AI TARTLE The Data Intelligence Podcast (TCAST) explores the intersection of AI, data privacy, and ethical technology. Join Alexander McCaig and Jason Rigby as they decode the future of data ownership, artificial intelligence, and digital privacy with industry leaders, researchers, and innovators.Each episode delivers actionable insights on:AI and machine learning developmentsData privacy and ownership strategiesEthical technology implementationReal-world applications of data intelligenceFuture trends in digital identity and data marketplacesPerfect for tech leaders, data scientists, privacy advocates, and forward-thinking professionals looking to understand and shape the future of data and AI.Presented by TARTLE, pioneers in ethical data exchange and AI enhancement. New episodes every week.The show is hosted by Co-Founder and Source Data Pioneer Alexander McCaig and Head of Conscious Marketing Jason Rigby.What's your data worth? Find out at (https://tartle.co/)Watch the podcast on Yo Explicit The New Marketing Show Trinity Web Media The New Marketing Show by Trinity Web Media discusses how we as marketers are problem solvers. No one cares about what tools you use to get the job done as long as the job gets done. Explicit Billy Gene Is Marketing Offends The Internet Billy Gene Is Marketing Offensive. Racist. Sexist. Trending. Inappropriate. Brutally honest business advice delivered to you every morning. So, basically the exact opposite of every single business podcast on the planet. Explicit Time To Show Up Nathalie Nahai and Dr Aaron Balick Welcome to Time To Show Up, a unique podcast and video series that ventures behind the scenes of professional success, to explore how we can deploy our deepest values into our professional lives.Hosted by best-selling author, Nathalie Nahai, and renowned Psychotherapist, Dr Aaron Balick, we interview professionals from the worlds of music, marketing, literature and beyond, to investigate how they have manifested their visions at work and overcome significant obstacles to craft a life they love.We also take a deep dive with Hotseat interviews, a series of sessions in which we share practical insights with courageous folks who are daring to take the next step towards transforming their careers and personal lives.From these conversations, we draw out the best theories, practices, and models from psychology, behavioural science and more, to offer tangible ways in which our listeners can apply these tools in their own lives.Alongside this series, we're also launching an exciting new Explicit

Frequently Asked Questions

How long is this episode of Embracing Marketing Mistakes?

This episode is 44 minutes long.

When was this Embracing Marketing Mistakes episode published?

This episode was published on June 30, 2026.

What is this episode about?

Can I download this Embracing Marketing Mistakes episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!