EPISODE · Jun 1, 2026 · 33 MIN
Ep 117- How to Keep Believing in Your Coaching Business In an Uncertain Economy
from Craft of Coaching Podcast · host Kate Swoboda
Growing a coaching business in a difficult economy tests something most business advice doesn't prepare you for — not your strategy, but your belief. When inquiries slow down, the silence has a way of becoming evidence. Evidence that you're not good enough, that you waited too long, that the market has moved on. None of that is necessarily true. But it feels true, and that feeling drives decisions.In this episode, we're breaking down what's actually happening when a coaching business goes quiet — the difference between a market condition and a personal failing, how to audit what's working without spiraling into an overhaul, and what to do in a slow season that actually builds long-term equity instead of just filling time. We're also looking at how this translates directly to your coaching work, because clients who are navigating "I'm doing everything right and nothing is happening" need exactly the skills we're talking about here.This episode is equal parts honest business coaching and inner work. Because in a hard market, those two things are inseparable.Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Credentialed Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.Social:LinkedIn
What this episode covers
Growing a coaching business in a difficult economy tests something most business advice doesn't prepare you for — not your strategy, but your belief. When inquiries slow down, the silence has a way of becoming evidence. Evidence that you're not good enough, that you waited too long, that the market has moved on. None of that is necessarily true. But it feels true, and that feeling drives decisions. In this episode, we're breaking down what's actually happening when a coaching business goes qu...
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Ep 117- How to Keep Believing in Your Coaching Business In an Uncertain Economy
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