Ep. 117 - Systemize Your Academy Before September

JP's back after a big move from Calgary down to the Coeur d'Alene area and he's got a timely reminder for every academy owner heading into the back half of summer. The jiu-jitsu side of your business is the cart. But without wheels and a track, you're just pushing a heavy ass cart at a snails pace. Now is the time to fix that.In this episode:The minecart analogy, why your coaching ability alone isn't enough to create growthA real gym JP is working with right now: best July on record, no paid marketing, just systems built during the summerWhy you should NOT start paid ads for the first time in June, July, or AugustThe QR code system that answers your most-asked questions so you don't have toHow to build a leave-behind for prospects who say "I need to think about it"The full student journey broken down: lead → trial → onboarding → retention — and what needs to be documented at every stageWhy you make great students, you don't find themWhat onboarding actually looks like — and why one bad roll can lose a white belt foreverThe retention cadence: what you should be doing daily, weekly, monthly, and quarterly to keep students engagedWhy following up with your own leads is still the highest-leverage thing you can do (and why nobody else will ever care as much as you)Google reviews: the most underrated free marketing move most gyms are leaving on the tableHow to use AI to format your SOPs without letting it write them for youWant a head start on building the backend of your academy?Download JP's free ebook — The Unstuck Academy — https://growjitsu.com/free-book. It's the starting point for leaning into the business side of your gym and getting those wheels on the cart.