Ep 117 - What Painting My House Taught Me About Hiring, Marketing, and Scaling a Painting Business

In this episode, Chase and Jesse pull back the curtain on what it’s really like to be on the customer side of the painting industry. After painting Chase’s own house, inside and out, they got a front-row seat to the exact experience homeowners go through when trying to find, vet, and hire a painting contractor.And what they found was shocking.From struggling to find a cabinet painter to evaluating Facebook ads and navigating sketchy follow-ups, this hands-on experience revealed major gaps in the way most painting businesses market themselves, and how much opportunity there is to stand out.Whether you're trying to book more jobs, improve your Facebook ads, or finally stop relying on word-of-mouth referrals, this episode breaks it all down from a marketing and operations perspective.You’ll learn:Why being “on the tools” limits your ability to grow, and what to do about itHow to use Facebook ads and automations to attract better leads (even while you’re on the job)What most painters are missing when it comes to building trust with homeownersReal-world examples of what works (and what doesn’t) in the eyes of actual customersHow to shift from being a technician to being a business owner with systems and scale in mindWhether you're just getting started or looking to hit your next $100K, $500K, or $1M milestone, this honest conversation will help you rethink your sales process, your lead generation strategy, and your entire customer experience.This is the episode every painter needs to hear, because when you finally see your business the way your customers do, everything changes.🎧 This episode was sponsored by Hirebus! Want to stop wasting time on bad hires? Click ⁠⁠⁠⁠HERE⁠⁠⁠⁠ to book a free strategy session with one of Hirebus top recruiters!