Ep 118 - How to leverage brand story with Whitney Carmichael

Brand Story is one of the most under-leveraged tools in marketing. New research shows that consumers who connect with a brand emotionally have a 306% higher lifetime value (LTV) We connect through the power of story. Our brains are literally wired to love stories. This is why we binge Netflix books, plays, etc. even the best songs, tell stories. Think of story as a way to get your message across in a way where people want to receive it. This is why it's such a powerful content tool. When it comes to story-telling, it's important to understand that frequency & repetition are the two top drivers in sales. Enjoy this episode! Don't forget to join the waitlist for the Legendary Brands Society Launch Party, where we will be giving away prizes and granting founder member pricing and bonuses to our attendees! Join here https://www.theweberco.com/lbs-waitlist Connect with Steph: Apply for The Authority Brands Framework Training: https://theweberco.com/application Read about our programs here: https://theweberco.com/all-programs

Episode metadata supplied by the publisher feed · Published Jul 12, 2022

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Ep 118 - How to leverage brand story with Whitney Carmichael

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