Ep. 119: How to Do Social Selling The Right Way

Nobody likes to get “pitch slapped”, nor is anyone logging into their inbox or social media accounts to be hunted down by relentless salespeople who won’t take “no” for an answer. There is a better way that is not only less intrusive or pushy but also engaging and filled with valuable content. That’s where social selling comes in. That’s why we brought on social selling expert Brandon Lee (Founder, Fist Bump) to talk about what social selling IS and ISN’T, and how it can be used to fill that trust gap between companies and sales. Brandon also highlights the pitfalls to avoid, what the “Circle of Trust” is, and why commenting as well as engaging is just as important as posting content on platforms like LinkedIn.