EPISODE · Jan 14, 2021 · 10 MIN
Ep. 12 | An Industry Platform Feud: Uber vs. Lyft | Dr. Bruce Cameron
from The Digital Transformation Journey
What causes loyalty within industry platforms? In this episode, Dr. Bruce Cameron explores the intense market share feud between Uber and Lyft, what drives customers to choose between riding with one service or the other, and how industry platforms are cultivating brand loyalty in today’s world.
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Ep. 12 | An Industry Platform Feud: Uber vs. Lyft | Dr. Bruce Cameron
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