Ep. 12: Branding and The Power of Being Authentic with Nur-D

If you’ve done any sort of research on how to market your music or grow your fanbase, you’ve likely heard the phrase “building your personal brand” somewhere along the way. “Branding” is a hot buzz word amongst social media influencers and online educators. But the truth is, it’s always been a key part of any successful business or organization. But knowing that it’s important, and knowing how to actually utilize it for your self or your band, are not the same.That’s why I’m so excited about this conversation with Nur-D (Matt Allen). Nur-D fully demonstrates all the ways that having a strong personal brand can benefit your musical career. Besides his long list of industry credits and accolades, Nur-D has a dedicated and growing fanbase, tons of media attention, and new opportunities coming in everyday.The best part, is that Nur-D has created this brand simply by being his true, authentic self online. It’s not the only way to develop a brand, but it is one of simplest. And often, it’s the most sustainable strategies for a solo artist.I think there is A TON of helpful stuff in here if you want to see the big picture of branding for musicians. And when you’re ready to start doing the work yourself, I’ve got a free branding guide that can help you get started. Episode Links and Mentions🌐 Ludacris🌐 Migos🌐 Logic🌐 First Avenue🌐 Twin Cities Collective🌐 Tyler the Creator🌐 Wu Tang Clan🌐 The Timberwolves🌐 Minnesota United🌐 Minnesota Wild🌐 Khalid🌐 T-Pain🌐 Soundset🌐 Augie5000🌐 Sophia Eris🌐 N.E.R.D🌐 Brother Ali🌐 Mae Simpson🌐 DJ Hayes🌐 The Kennedy Center🌐 KDWB🌐 Paisley Park🌐 Soulja Boy🌐 Chance the Rapper🌐 Lil Nas X🌐 DJ Bonics🌐 Wiz KhalifaConnect with the Guest:🔗 Nur-D Website🔗 Nur-D InstagramFeatured Song🎧 Listen on Spotify👀 Watch on YouTubeGet new episodes by email: Join the Secrets From The Scene newsletter.Secrets From The Scene is made by Helvig Productions, a Twin Cities recording studio for artists and bands.