Ep 12. Carving Out A Niche After 30 Years in Beauty With Leah Hundsness of Maxine’s Revenge

After working in the beauty industry for 30 years, Leah was ready to create something “for us, by us” and dove into formulating a concealer specifically for beauty-lovers 40+. Shortly after, Maxine’s Revenge was born (and named by her TikTok followers!) Leah embraced TikTok as a Founder, Creator & Sales person, selling out her stock (with help from influencers!) quickly and building her brand in public for her now 29K followers.In this episode, Sonia helps Leah tell her story of creating Maxine's Revenge, building marketing around a specific niche and her adoration for beauty content creators. Leah sheds a new light on details regarding how much money, time and energy is required to launch a brand. This conversation turns to so many gems surrounding influencer and affiliate marketing (30:00 mark) and will leave you with a new-found respect for independent beauty brands like Maxine's Revenge. To support Leah & Maxine's Revenge, please follow on TikTok and IG and shop the product on maxinesrevenge.com—If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:Instagram and TikTokJoin lipservice world, the free community helping beauty creators connect and elevate.Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.