Ep 12: Email Marketing: Building connections that convert

Simon asks Lisa about the fundamentals of email marketing and its importance for businesses. They explore the benefits of email over other media, ethical considerations in list building, and the components of effective email marketing. The discussion also covers mobile optimization, measuring success, choosing the right platforms, common mistakes, and practical steps for getting started with email marketing.#itsmostlymarketing, #tangentstotactics, #smbmarketing, #marketing, #smallbusinessmarketing, #emailmarketing, #customermarketing, #emailstrategies