Ep 12 : FMCG Marketing Strategy & Insights by Krishnendu Dasgupta Incl. ITC Svasti Milk Brand Launch and Positioning Strategy in Bengal

How did ITC's Aashirvaad Svasti Milk position itself vs incumbents like Amul, Mother Dairy in West Bengal ?  How did Svasti Milk build distinctiveness for the brand by using a 'Doodher Reportcard' ?  What was the impact of Covid on consumption of categories like Beverages & Dairy, and what is the current situation? What are some of the learnings about the Indian middle class over the last two decades ?  Krishnendu Dasgupta, Head of Marketing & Executive Committee Member (Dairy and Beverages), ITC Limited, answers the above question and shares his 16+ years of experience as a marketer of fmcg brands in foods, laundry & corporate branding in ITC & Hindustan Unilever. Krishnendu also shares the impact of Covid on beverage and other fmcg categories  Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. https://www.linkedin.com/in/jasravee/ Subscribe to Jagged with Jasravee on Youtube https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1 Follow Jagged with Jasravee on Social Media Youtube Page : https://www.youtube.com/JaggedWithJasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in