Ep.12: From selling a partnership to selling the whole company to HubSpot | How the Deal was Done with Mawghan McCabe

In this episode, we hear from Mawghan McCabe, Director Platform Partnerships at HubSpot. Mawghan shares her unique journey from her sales background in New York to working with Piesync in Belgium, eventually becoming part of the HubSpot team. She discusses the intricacies of the Piesync HubSpot deal, which initially started as a funding discussion but later transitioned into a complete acquisition. One of the pivotal factors in this shift was Piesync's customer-centric approach. Their focus on building strong customer relationships and their proactive engagement with clients became a compelling reason for HubSpot to opt for an acquisition. Mawghan emphasizes the importance of adaptability in negotiations, advocating for a mindset open to unexpected outcomes. Keys: being customer-centric, fostering meaningful partnerships, and remaining agile in the ever-changing landscape of business deals. Timestamp: (0:01:47) - Mawghan's background and story of going from Director of Sales at a US company and then relocating to Europe (0:08:40) - Tips for Attracting customers and partners as a small startup (0:14:17) - Why getting your foot in the door is the most important thing (0:16:06) - Wrap up and best practices for learning & development ############# Thank you to OrgChartHub for Sponsoring this episode. OrgChartHub helps HubSpot customers get big deals done since 2018. Learn more at ⁠⁠OrgChartHub.com/podcast⁠ Connect: on LinkedIn Mawghan (Morgan) McCabe https://www.linkedin.com/in/mawghan/ Questions, Comments, Ideas about the Show - reach out to Andrew Kappel at https://www.linkedin.com/in/andrewkappel/