Ep. #12 - How Shaadi.com and Big Boss became success stories on Digital platforms!

Mr. Gourav Rakshit – Chief Operating Officer of Viacom18 Digital Ventures, is in conversation with Prof. Vineeta Dwivedi, Head – Digital Communications, SPJIMR. Mr. Rakshit speaks about how he managed to successfully transition across different industry sectors – FMCG, IT Consulting and Entertainment – and how he decided on the choice of his jobs. He sheds light on how his experiences working for Apple as a client helped pave the way for creating a profitable internet venture in Shaadi.com and tackling the challenges that come with helming a business with a short consumer life cycle. They discuss the phenomenon of India’s Over The Top (OTT) streaming platforms and their future, the reasons for migrating Big Boss to an OTT only broadcast on Voot, the digitization and monetization challenges unique to the OTT market, and the future of cable network due to the rise in OTT platforms. They also talk about Mr. Rakshit’s learnings as a leader from Covid19, his love of building successful frameworks in an organization and his passion for sports. He signs off by sharing some invaluable Guru Mantra for young management students.