EP 12: How to sell authentically at markets

In this episode of The Makers Way podcast, Shawna and her BFF Nicole spill the real tea on selling your handmade work without selling your soul. From battling booth-day nerves to shifting out of "please-buy-this" energy, they dive into the emotional rollercoaster of market life. You’ll hear laughs, some deep mindset shifts, and tips on pricing, storytelling, and setting up a booth that actually sells (not just looks cute). Bonus: shame, identity, and why making someone feel beautiful is part of the job.00:00 The Journey of Entrepreneurship04:18 The Art of Selling: Storytelling and Connection06:35 Overcoming Shyness in Sales10:39 Creating Authentic Connections with Customers14:46 Navigating Market Energy and Customer Engagement19:00 Shifting Mindset: From Desperation to Abundance22:45 The Impact of Identity on Selling30:15 Understanding and Overcoming Shame in Business35:09 Emotional Awareness and Market Dynamics39:13 Sales Reference Points and Market Performance41:41 Market Strategy: Quality, Niche, and Authenticity44:47 Building Connections: Authenticity in Sales48:09 Practical Booth Tips: Standing vs. Sitting51:54 Display Strategies: Enhancing Product Visibility56:59 The Importance of Pricing and Customer Engagement01:00:34 The Value of Art and Emotional ConnectionDisplay Booth Secrets - double your market salesMaker to Seller Guide - everything you need to know to start selling at marketsMy Recommended ToolsMy Instagram