PODCAST · business
The Maker's Way
by Shawna Murphy
I help you start, grow and scale your handmade business.
Episodes
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EP 28: Why we're giving away a $2000 grant for creatives and makers
00:30 Who we are and why we work together 8:06 Why we started the grant 16:26 Most common questions about the grant. 21:25 Why we ask an application fee 33:12 The judging process & the criteria we use to select the recipient 49:00 Free feedback calls for all applicants Apply for the grant here…
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EP 27: Why I made $20K less last year
2:56 Why 2024 was my best year yet 5:08 Why I made $20K less in 2025 7:45 Business isn't linear 10:04 I struggle with online sales 13:07 Full breakdown of 2024 and 2025 sales numbers 20:24 How much of my revenue was expenses and taxes 24:09 Making double what I made at my last full time job FREE...
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EP 26: What's in my market bag? (my market essentials!)
This episode I chat through my market bag and everything I always have with me at markets. How I light up my market booth at night (+ some options for battery packs and power) My Amazon storefront where I buy lots of my tools and supplies
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EP 25: This controversial market booth tip will help you make more sales
01:39 Do not use items like this is your display booth 05:16 People need to know what you're selling within 2 seconds 8:42 Why you want people to touch & pick up your items 12:15 Displaying items like this increases the chances of a sale 16:55 Tuning into these unconscious shopper habits will…
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EP 24: Stop making "whatever you feel like" and you'll make more $$
00:00 Introduction my journey 02:06 Why picking a focus matters 07:04 Why NOT picking a focus will cost you 11:56 Finding your niche: a personal story 17:10 Why listening to your customers matters 24:32 Balancing passion and customer demand Make What You Love & Make Profit (I made $70K selling at...
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EP 23: Finding the balance between business and creativity
00:00 Introduction to the Makers Way Podcast 01:30 The Journey of a Handmade Maker 03:51 Balancing Business and Creativity 12:05 Understanding Business Fundamentals 19:50 Narrowing Your Focus for Success 27:01 Maintaining Creative Play in Business 35:22 Creating Content from Creative Play How to...
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EP 22: My craziest consignment stories and what I've learnt
Chatting all about the strangest, most frustrating and disappointing experiences I've had selling consignment and what I've learnt from it all. 2:20 - Getting kicked out of a consignment shop 17:26 - The store owner didn't want to pay me 27:27 - I cancelled the agreement a day before drop-off…
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EP 21: Selling Consignment/Wholesale: is it worth it?
Chatting about all things consignment/wholesale on this week's episode. Topics: How to chose the right shops to sell at How to price - should your prices be higher than retail? How to chose items that will actually sell What to do if your items aren't selling The difference between selling...
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EP 20: How To Have Consistent $1000 Days
In this episode Shawna shares her journey towards achieving consistent $1000 dollar market days. She talked about the 2 reasons she had her first $1000 day in her first year of doing markets, and the 4 reasons why she did not achieve consistent $1000 days until 2022. She also discusses some...
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EP 19: This could be why your products aren't selling
In this episode of the Makers Way podcast, Shawna discusses the essential elements of creating a strong brand identity for handmade businesses. She emphasizes the importance of visual consistency, finding a niche, and connecting emotionally with customers to enhance perceived value and drive…
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EP 18: If you think everything is "too expensive" you'll attract customers who think your items are too expensive
In this episode of the Makers Way Podcast, host Shawna discusses the theme of money scarcity in the context of handmade businesses. She shares her personal journey with money mindset, the challenges of pricing products, and the impact of scarcity thinking on business success. Through anecdotes…
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EP 17: Why I Don't Use the Words "Local" or "Handmade" in My Marketing and What To Do Instead
00:00 Introduction to Handmade Jewelry and Teaching 00:56 Rethinking Marketing: Beyond 'Handmade' and 'Local' 02:16 Understanding Customer Curiosity and Engagement 03:50 Crafting Effective Signage for Better Sales 09:19 Highlighting Unique Selling Points 14:01 Final Thoughts and Resources for...
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EP 16: Why I Don't Include My Time In My Pricing Formula
In this episode I chat about why I don't include time or overhead in my pricing formula, but how I account for them another way. I explain my pricing formula and how it works for me. I breakdown how I track my time, and what I am paid hourly based on my annual sales. I also introduce a few other...
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EP 15: My Top Market Booth & Selling Tips
00:59 Booth Aesthetics: Attracting Customers 08:19 Creating a Strong Brand Identity 15:11 Logistical Tips for Market Success 19:49 Selling Authentically: The Power of Positive Energy Let me know what you thought of the episode: @shawnamariemurphy More tips based on real shopper psychology.
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EP 14: What do you need to start your craft business? Business licenses, insurance & registration
1:52 Do you need a business license? 5:50 When and how to register your business name 11:30 Do you need market insurance? + companies that offer short term insurance 18:40 When to get contents insurance 19:42 Why I don't have insurance right now 21:17 A GST number - when to get one and why you…
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EP 13: Product Photos - 3 types of photos you should have in your lists
3:05 Do you need a new camera? 6:10 How I take my photos 10:54 Photos that show the item being used 15:42 Photos that show size 18:47 Photos that don’t leave customers wondering 22:09 Do you need videos in listings? 24:33 How I edit all my photos at once Photo Light Box More Info Here Lightroom
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EP 12: How to sell authentically at markets
In this episode of The Makers Way podcast, Shawna and her BFF Nicole spill the real tea on selling your handmade work without selling your soul. From battling booth-day nerves to shifting out of "please-buy-this" energy, they dive into the emotional rollercoaster of market life. You’ll hear…
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EP 11: "I'm afraid someone is going to copy my work"
3:08 Why worrying about someone copying you can hurt your business 6:02 What you focus on you attract more of 7:58 Worry and fear are creativity syphons 9:56 What would I do if this happened to me? 17:46 Letting it go 20:05 How is this fear effecting your business? 26:17 What is copying How to...
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EP 10: Increasing your profits without raising your prices
1:24 Why does finding efficiencies matter? 3:57 Finding tools to increase your speed and be more ergonomic 11:31 Buying in Bulk 12:41 Batch Tasking 15:40 I don’t make one-of-a-kind items anymore 17:42 Making more of what sells well. Maker to Seller Guide - everything you need to get started…
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EP 9: My $20K Market - What I made vs what it cost
3:16 What market was this? + Preliminary details 5:40 What I made in sales revenue 7:12 Why finding the right markets is so important 10:13 What the market cost - full expenses breakdown 16:06 Breaking down my full materials costs 20:22 My total net sales and exactly I did with it 33:53 What…
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EP 8: Do I need to charge my customers sales tax?
01:45 What is sales tax and what will your rate be? 04:45 When do you have to start charging your customers sales tax? 08:38 What permit do I need to charge sales tax? 12:05 What happens if I want to charge sales tax sooner? 14:50 How I manage sales taxes and practical tips for managing the…
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EP 7: Pricing - Healing limiting beliefs around product prices
Undercharging is SO common in the maker community, and I think the biggest reason is limiting beliefs that are causing makers to undervalue their work. I'm chatting through how I healed my limiting beliefs around charging more for my products, and the negative effect on society if artists keep...
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EP 6: Sweet Spot - Finding Your Ideal Product Prices
In this episode I talk about how important it is to find the “sweet spot” of pricing for your items: the balance between your item selling really well and making a healthy profit margin. 00:00 Introduction to the Makers Way Podcast 00:54 Finding Your Sweet Spot in Pricing 03:09 Calculating Costs...
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EP 5: Pricing - Profit Margins, Trends & Common Mistakes
Today we’re taking about pricing handmade products! 00:00 Introduction and Purpose of the Podcast 03:50 The Ideal Profit Margin for Handmade Business 08:52 What is a profit margin? 09:03 Variety in Pricing: Low, Medium, and High 12:48 Incentive Items 15:00 Paying Attention to Pricing Trends 20:02...
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EP 4: Abundance - Simple ways I tap into abundance in my business
In this episode of the Makers Way podcast, Shawna Murphy discusses practical strategies for cultivating an abundance mindset in her handmade business. 00:00 Intro & Einstein Time 04:52 The Power of Gratitude 10:03 Letting Go of Worry 12:16 Challenges as Learning Opportunities 17:49 Cultivating a...
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EP 1: My Story, Early Life Crisis & Most Embarrassing Business Moments
00:00Introduction to My Journey 02:53Discovering My Passion for Handmade Business 05:47The Self-Discovery Journey 09:11Starting My Business 12:06Navigating Challenges and Growth 15:01Moving to BC and Revitalizing My Business 17:53Collaboration and Community 21:06Embarrassing Moments in Business...
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EP 3: How I healed my money mindset and grew my income
In this episode of the Makers Way podcast, I talk about the importance of money mindset for handmade makers. I share my personal journey of overcoming limiting beliefs about money and offers practical strategies for fostering a healthier relationship with finances. Key topics include investing in...
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EP 2: Expenses - How I Track Them, How I Reduced Them & Don't Forget These Things
In this episode of the Makers Way podcast, I talk about an essential topic for handmade businesses: expenses. I share my personal experiences with tracking and managing expenses over 6 years of being a handmade business owner, share how I reduced my expenses by more than 30% while still almost...
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ABOUT THIS SHOW
I help you start, grow and scale your handmade business.
HOSTED BY
Shawna Murphy
CATEGORIES
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Frequently Asked Questions
How many episodes does The Maker's Way have?
The Maker's Way currently has 28 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Maker's Way about?
I help you start, grow and scale your handmade business.
How often does The Maker's Way release new episodes?
The Maker's Way has 28 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Maker's Way?
You can listen to The Maker's Way on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Maker's Way?
The Maker's Way is created and hosted by Shawna Murphy.
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