Ep 12. Is Marketing today an art, a science or a craft? A conversation with Raja Rajamannar.

Send us Fan MailIn this “Marketing special” episode of Money Majlis recorded in New York, Suvo Sarkar speaks to Raja Rajamannar, chief marketing & communications officer of Mastercard, to explore the latest challenges and opportunities in the practice of consumer marketing. Is marketing today an art, a science or a craft? Are the 4P’s of marketing relevant any more? Is advertising dead? How do we differentiate in a sea of sameness? In a scintillating 90-minute conversation with one of the gurus of modern marketing, Suvo quizzes Raja on the role of AI in marketing, on sonic branding, on the continuing relevance of the Mastercard Priceless platform and on career choices young marketers should make. Do not miss this masterclass on marketing where one of the top 5 CMOs in the world speaks eloquently about the golden era of marketing, about emulating Leonardo Da Vinci and about his daily 26-minute meditation routine. To order the book “Quantum Marketing” by Raja, please click on the following link: https://www.amazon.com/dp/1400223954/?bestFormat=true&k=quantum%20marketing&ref_=nb_sb_ss_w_scx-ent-pd-bk-mw-ext_de_k2_1_10&crid=1N6TLH7SYGQFQ&sprefix=quantum%20ma If you want to win a free copy of the book, autographed by the author, all you need to do is to repost this podcast with your comments on your Linked In feed or Instagram story (tag @moneymajlis). 10 lucky winners will receive a copy of the book couriered to them. Happy reading!