Ep 12: JoJo's Freeze Dried Goodies Branding with Purpose: More than Just A Logo

Branding is about so much more than a logo, a color palette, or pretty packaging — it’s about intention, storytelling, and connection.In this episode of One Tough Cookie, I’m sitting down with Sarra, owner of JoJo’s Freeze Dried Goodies, to talk about what it really means to build a brand with purpose. From creating recognizable products to building multiple brands that each have their own voice and identity, Sarra shares the behind-the-scenes decisions that have helped her connect with customers and build genuine loyalty.We talk about branding mistakes, lessons learned, staying consistent while evolving, and why authenticity will always matter more than perfection. Whether you’re just starting out or looking to refine your brand, this conversation is full of real-life insight, encouragement, and reminders that your story matters.If you’re a small business owner, creative, or entrepreneur trying to build something meaningful — this episode is for you.JoJo’s Freeze Dried GoodiesWebsite: www.bossfarmsllc.comTikTok: JoJosFreezeDriedGoodiesFB: JoJo’s Freeze Dried GoodiesIG: @JoJosFreezeDriedGoodies@jamesnuthousecrazypb@Lilliepopscandiedfruit@OneToughCookiePodHost: Marla Rogers@marlascookieco