Ep 12 - Knowing when it's time to quit your day job with Freckled Foodie Cameron Rogers

Cameron Rogers is a certified health coach and content creator on a mission to make healthy living approachable through her Freckled Foodie brand. She's been named one of Forbes' top 5 entrepreneurs changing the New York wellness scene and this is no surprise given the passion and enthusiasm she brings to her work.  Cameron started her career on the Sales & Trading desk at JP Morgan, but after an accident (she *literally* got hit by a bus) forced her to slow down, she made the brave decision to pursue what truly lights her up. (Something that she had previously never considered as a dream career, mind you.)  In this episode, we talk about what it was like to quit her job in banking and the steps she took to prepare for this moment, we talk about the early days of launching a personal brand and how she crafted her elevator pitch, and how the Freckled Foodie has given her a platform to make an impact.  #PurposePlays Test the waters with a side hustle before leaving your full time job. This will not only allow you to make sure the passion isn't a "phase", but it will also help you establish a track record (case studies, testimonials, client relationships, content, etc.) so the transition is less scary.  TIP: Cameron actually kept her colleagues in the loop about Freckled Foodie when she first started it as a side hustle, which gave her a built-in support system at work.  Crowdsource your elevator pitch. If you're struggling to articulate what you do and why you do it, ask your friends/family/followers to describe what you do and how they see you creating value. It not only gives you good material for your pitch, but it will be a confidence booster as well!  Identify the opinions that matter. If you are letting other peoples' opinions prevent you from following your dream, take the time to write down exactly who "they" are. Now write down the names of the people whose opinions you actually value most (this should be a short list) and ask yourself: What will these individuals think/feel/say if I do this? You may find that you're wasting a lot of time considering opinions that ultimately don't matter to you.   Links Freckled Foodie Instagram Freckled Foodie Blog The Freckled Foodies & Friends Podcast