Ep 12: Launching a Luxury Fragrance Brand with Darcy Moore

In this episode, Sophie Blowfield sits down with Darcy Moore, founder of Belnu – the clean luxury fragrance brand redefining the industry through mood-enhancing scents, 100% ingredient transparency, and emotional connection. After years leading creative and art direction at Apple and running her own design studio, Darcy built Belnu – creating fine fragrances that don't just smell beautiful, but serve as tools for personal empowerment.Darcy reveals her transition from design leadership to fragrance entrepreneurship, how scent became her emotional anchor and the strategy behind Belnu's stunning visual identity. This is essential listening for beauty entrepreneurs, fragrance enthusiasts, and anyone curious about building transparent luxury brands.I hope you enjoy!Follow Sophie Blowfield on ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠Follow The Beauty Sessions on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠Follow Darcy Moore on⁠ ⁠⁠⁠⁠Instagram⁠⁠Follow Belnu on ⁠⁠⁠Instagram⁠