Ep. 12 - Leadership, Culture, and Honest Sales: A Conversation with Jonathan Torres

Leadership, Culture, and Honest Sales: A Conversation with Jonathan TorresWhat if your company’s culture was your greatest sales and marketing tool? CEO Jonathan Torres shares how aligning vision, values, and strategy leads to growth with purpose. This episode is packed with real talk on leadership, honest sales, and building a business that actually lives its values.SummaryIn this episode, you’ll learn:How purpose and vision drive better alignment between sales & marketingThe importance of transparency, integrity, and internal culture in leadershipWhy peer groups and support systems matter for CEOsHow Jonathan Torres moved from nonprofit to for-profit, and what that taught himPractical ways to tie company values to business strategy for customer-first marketingGuest BioJonathan Torres, more affectionately known as “Torres”, is currently a Chair for C12 Memphis, a faith-based peer advisory group for business leaders and owners. He most recently served as the CEO at Frase Protection, a local residential and commercial security company. Torres’ background also includes experience as the CEO of Memphis Athletic Ministries and more than two decades of non-profit leadership experience serving the city of Memphis. He has been married to Janna for 20 years and they have three beautiful daughters, Jaidyn, Jazlyn and Joia.Timestamps:Time | Segment00:00 | Introduction: The Loneliness at the Top00:27 | Guest Introduction: Jonathan Torres00:54 | The Power of Peer Groups02:28 | Podcast Overview and Episode Focus03:13 | Jonathan Torres' Leadership Journey04:24 | Transition from Nonprofit to For‑Profit06:16 | Building a Compelling Strategy06:55 | Aligning Vision and Purpose08:38 | Challenges in Sales and Marketing14:38 | The Importance of Company Culture21:40 | C12: Faith‑Based Peer Advisory26:16 | Conclusion and TakeawaysRelated Resources:Podcast: From Rake to Revenue: What CEOs Can Learn from David Perdue’s Remarkable Start Blog: How to Ask for Marketing Help (When You’re Not the Decision Maker) Grab the Free AI Marketing Guide:https://wayfindmarketing.com/ai-marketing-guide/Take the Free B2B Marketing Assessment:https://wayfindmarketing.com/b2b-marketing‑assessment Connect with the Hosts on LinkedIn:Steve PhippsAnnieLaurie Walters