Ep. 12 - Marketing Funnels For Small Business - Do I Need One?

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life. This week: Marketing Funnels; What Are They? Do I Need One? One of the topics/questions that comes up consistently for me in the "I have no idea" category are marketing funnels. And I get it, there's A LOT out there to wade through and honestly, the funnel has been really overcomplicated!This episode is actually a Live I did on Instagram as part of the launch for my new workbook - How To Build A Funnel For Your Small Business - and I answered questions, riffed on a few things and gave some insight into creating a funnel that is right for you. Key Points Discussed:What is a marketing funnel?: It's a much simpler idea than we've been led to believe. Not always "easy" to build, but simple to plan. Do I need a marketing funnel?: The answer, annoyingly, is yes-ish.Does your funnel have to have a freebie?: It doesn't HAVE to but it sure does help!Other Tidbits:Getting of TikTok & falling in love with ThreadsWhy "fundamentals are the building blocks of fun" is my mantra Email sequences as a nurturing powerhouseGet the workbook here:How To Build A Marketing Funnel For Your Small Business 🔗 Connect with Katie:Instagram - @katiemkmarketingThreads - @katiekastnermarketingBlog - www.katiekastner.com Leave a review & know that you make a difference!  👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com