Ep. 12: Noelle Acosta, Co-Founder and CEO of Noula, Leverages Hormone Data to Improve Women's Health

Show Notes:Whether through wearables, health apps, or at-home testing kits, we have the potential to collect many unique data points about our bodies. Still, 1 in 5 women report feeling ignored by their doctors and their symptoms dismissed.Noelle Acosta, Co-founder and CEO of Noula, found herself to be that 1 in 5. After spending months reading research papers and ordering home testing kits, she finally convinced her physician to order an ultrasound which led to a delayed diagnosis of PCOS. Noelle created Noula to equip women with personal hormone data to help inform their healthcare journey.Noula user sign up through an app, complete an at-home hormonal test that assesses 9 key biomarkers, and receive personalized recommendations for their health—usually lifestyle and nutrition-based. Customers can then take their own data to providers to confirm the symptoms they may be feeling.Today’s episode covers Noula’s inception, AI-enabled personalized care, and Noelle’s vision for the future of women’s health.Timestamps:0:32: Noelle’s entrepreneurial roots4:17: Patients w/ hormone-related conditions feel lost8:44: Founding Noula16:24: User care journey20:20: Fundraising challenges28:00: Future outlook29:45: Product roadmap31:01: Target demographic32:37: Noula is raising a seed round!Subscribe to Healthy Returns Today! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nolanshah.substack.com